BACK TO BUSINESS MONDAY: Blog Themes (with massive use of parentheticals)

So, I was over at Lee Wind's fabulous The Zen of Blogging trying to soak up some of his amazing energy and great karma when I realized something that was making the old blog here fall short: I do not have a THEME (visit Lee's blog for more on this). Now, to be clear, I USED TO have a theme. That was a couple of weeks ago when I was (semi) secretly a fiction writer but most passionately (and thus I remain) a publishing professional who loves her work helping OTHER writers get their books out into the world in the best possible ways. Then, along came agent, book sale and the decision to go public with my writerliness (is THAT a word?).

For one fun, fabulous week, I blogged about the book deal excitement. Then I settled down and realized that I STILL want to talk about book marketing. I've learned a lot in my many (not giving a number here) years in the publishing industry that I hope is interesting and useful to fellow writers. I want to continue my occasional nerdy book reviews and literary observations in my THIS WEEK WE ARE READING posts. But I am also tempted to share a bit more about my own writing process and new experiences on the road to publication.

So, I wonder, will there be any value to writing a schizophrenic set of weekly posts bouncing from book biz to creative craft? Can I still call myself a writer on the side? Or am I a writer in the middle, too? And how can I blog about all that? It's kind of like the layering of plots and themes in a manuscript. As you write, you see connections, related narratives and images, ways to work with metaphor. But sometimes, it's just too much. The verse (or prose) becomes precious. It feels like you're overdoing it--trying too hard to make things connect. And readers just give up. Not exactly the plan :)

While I don't have a REAL solution, for the time being I'm going to hope that visitors here can live with my crazy (same as my husband has to). I'm going to try to settle into this posting schedule: Back-to-Business Monday, Wordy Wednesday, Fiction Friday.

Have you struggled to give your blog a distinct identity or to focus it around a theme?  How does it tie to your fiction work (or does it)?  Please, please, PLEASE share your experience and advice. I could really use it!  (Also in need of help with parenthetical addiction!)