Monday, June 7, 2010
Back-to-Business Monday: SUMMER SEND-OFF
1. Send a "Wishing You a Super Summer" newsletter/note to your "e-mailing list" or add a Summertime page to your website. Make your letter/page link sunny and fun. Include a book-themed summer recipe or craft, a vacation plan based on your book's setting, your own summer reading list, or some good book-biz gossip about friends and colleagues with new titles being published in the coming months. ASK FOR FEEDBACK on a question such as, "What is your #1 wish for your students this summer?" (Offer a signed book or other prize to be awarded to one or more feedback respondents.)
3. Support summer reading programs. Offer to stop by libraries, bookstores, museums, or other appropriate venues near your hometown (or perhaps locales where you'll be vacationing) to do a free book talk, signing or other special event in support of their summer programs. If you set these up, make sure once again to note the dates on your blog, website, Facebook page, etc.