Recently, I have been engaged in a very cathartic (and occasionally curse-laden) email string with some awesomely wonderful wish-they-were-my-sisters writer friends in which I have confessed my growing urge to be "more myself" in the cyberverse. And by "myself," I mean, lifting the veil on the often dark writer me and the very cynical book-marketer me. Saying the stuff I usually reserve for rants to the hubs. (I first alluded to this topic online here.) I even went so far as to write and then deleted a couple of rather earthy blog posts. Several friends admitted that they, too, have drafted very forthright blog entries which they may never post.
The thing is, we all know how many books are being published every week and pretty much every author is doing some variation of all this stuff. It's almost become static--elevator music. There's little data to show whether any of this stuff directly moves a significant number of "units" (aka books)--unless you're, er, already in the limelight via television celebrity or significant success in another industry. And everybody's working so hard to create this type of content while NOT WRITING ANY MORE BOOKS!!!
I truly love my writing community and want to build writers up. So my question for all of us is: How does one stand out admist all this virtual white noise? Are snark, cynicism and controversy the only styles that will engender blog hits (that, again, arguably don't sell books anyway)? Will we be reduced to Lindsay Lohans and forced to bare our, er, souls? Should we even try?