On July 30, 2007...

I wrote my first post at Writer on the Side. That's nearly seven years ago. At the time, I was writing plays, not novels. I had no agent, no book deal. My youngest son was not yet two. I hadn't skied on any run that wasn't green.

In the seven years since I started chronicling my writing journey, I've achieved some writing goals, survived two rounds of driver's ed, seen my eldest off to college, taught, choreographed, and skied a black diamond. The requirement that authors have an internet presence to support book sales has gone from "give it a try" to "you must" to "kind of optional unless you've a YouTube channel, a Tumblr, and a kazillion Twitter followers since the rest of you struggling author types are pretty much white noise."

I've watched some book bloggers succeed marvelously, some give up, and some become authors in their own right. I've seen some authors have great success, some flame out, and some continue to tread the waters of the midlist, like me.

Goodreads Book Giveaway

The Sound of Letting Go

by Stasia Ward Kehoe

Giveaway ends August 09, 2014.
See the giveaway details at Goodreads.

Enter to win

So, why am I still blogging? Do I have some great revelation to share? Nope. But this blog is a nice memento. A kind of public personal journal. And, for what it's worth, here are a few micro-insights:

• Blogging helps you figure out your internet presence and is an inexpensive online "home base" for authors who aren't super tech-savvy
• It's up to you whether you want to be snarky and political, or peace-loving and rather neutral. I've seen authors succeed both ways but it's best to choose and not flip-flop
• Goodreads Giveaways are effective and generally well-subscribed (I'm running one above, see?!).
• Rafflecopter giveaways on your own blog are not worth the cost of prize mailing UNLESS you engage the help of other bloggers to publicize your giveaway.
• The blogger community is amazing and blog tours for books are tremendously helpful for getting the word out about your books but don't overdo it--the community is fab but insular
• Make peace with who you are as a writer, self-marketer, and PERSON-OUTSIDE-OF-THE-WRITING/BLOGGING-WORLD. Your family needs you, too. Probably more than your computer :)
• Don't blog at the expense of writing your books!

WROTE BUT NEVER POSTED, 4th EDITION

This post was originally titled Some Cynical Thoughts About Skyping.

For the last hour, I have been struggling to complete a post on Virtual Author Visits (Skype, blog, chat, etc.).  This is a huge topic right now, the subject of much discussion amongst writers, and amongst the marketing and publicity folks within publishing houses.  There are some amazing things going on in the virtual world and also some frustrations.  I am finding the post I have written to be a bit cynical.  So, to publish or not?  Obviously, I've decided to share these thoughts.  Please realize that I am in fact a very happy person who loves books, authors, the publishing industry, and believes in author visits, in-person, cyber and everything in between.  That said...

At work, I routinely receive requests for authors to Skype or otherwise "virtually visit" with school or library groups.  With school and library budgets shockingly tight, it is not surprising that this is an appealing notion.  However, with no disrespect to the amazing, enthusiastic educational professionals who want to connect their students with favorite writers, I am running into three tricky assumptions about Virtual Visits:

1. Virtual Visits can be arranged quickly and it is hard to imagine an author who could not make time for such an appearance.

2. Virtual Visits should be very cheap, or probably free.

3. Virtual Visits will work with large, assembly-sized groups without particular preparation.

While, as a marketing professional, I always want to maintain happy relationships with educators and librarians, stepping back and taking a look at this from the authors point-of-view, I have these thoughts...

I should note that at this point authors are handling virtual appearance requests in myraid ways. Many offer free short (10-15 minute) Skypes with book groups, etc., and only charge for longer virtual sessions. (If you're doing this, please share your experiences--thanks!). There are authors who Skype for free, those who charge a fee or require minimum book purchase, and every possible permutation and combination in between. Some just find the medium challenging (shy!) and are nervous about charging because they are not sure they are any good at virtual appearances.  Others love the high-tech stuff.  In sum, there is a lot of experimentation going on.

*I think of the old saw about how authors, who work hard at their craft, are asked to give away their time and services in a way that other professionals (think doctors, nurses, lawyers, computer programmers, plumbers, accountants...) are not. Landscapers, for example, are not routinely asked to share funny stories, gardening tips, and give free advice via Skype because it will be "good publicity" for them (maybe you think they should?!).  The internet particularly lends itself to the "free" model.

*If an author's book is on the New York Times Bestseller List, and they are doing Virtual Visits to build goodwill or give back to their readership, free is cool. For writers with a day job who have to use vacation time to fit in Skypes during school hours, or must spend cash to upgrade computers to facilitate virtual promotion, free probably isn't feasible.  Also, there's that whole tricky thing about finding time to write the next book :)

*While Virtual Visits can be arranged quickly, students do not always read works of fiction not-for-a-
grade all that fast. Therefore, while a plan can be made in days, even hours, for an author to Skype with a class, I wonder if there might be a formula correlating the amount of time between scheduling a visit and the author's actual appearance with the amount of preparation teachers and students are doing for the event. In my experience, less tends to correlate to less. (Also, it is hard to keep the attention and interest of a large, semi-prepared group squinting at a stilted video coming through a sub-par internet connection slapped together for the quick occasion.)

So, where to go from here? How can authors build great relationships with schools and libraries, have successful interactions with students, and encourage readers to BUY THEIR BOOKS through Virtual Visits? I would encourage authors to develop a thoughtful, payment-worthy Virtual Visit program and protocol and then to stick to it.
 
Meanwhile, here are a few interesting third-party sites for those investigating Virtual Visit options.  Not endorsing any of them as yet but it's good to know what's out there.  Please do share your experiences or any other resources you may have found for Virtual Visits, such as Skype an Author and Teaching Books (NOTE: I had two additional sites listed here but they have shut down since I first drafted this post.)
 
So, was I too cynical?  I will close by reminding you what a happy gal I am.  Finished THE FARWALKER'S QUEST on Tuesday (loved it, especially the notion of "The Forgetting") and am halfway through the KATHERINES (artfully drawn protagonist and hilarious footnotes).

Want to read some posts from 2013? Check out what the Bookanistas are lovin' today!
 

Back to Business: TWEET, TUMBLE, STUMBLE...

As a follow-up to my "vintage" social media post of last week, here are my reflections today.

Ahhhhhh, social media. The ultimate THING TO DO WHEN YOU WANT TO FEEL LIKE YOU
ARE GETTING SOMETHING DONE BUT DON'T WANT TO THINK TOO MUCH. Plus, it somehow makes you feel simultaneously lonelier and less lonely (or is that only me?).

@SWKEHOE

Is all this tweeting, facebooking, etc., useful to authors? Does it come "naturally" to anyone? Has anyone figured out how to do it without it being a ginormous time suck?
WHICH SOCIAL MEDIA PLATFORM is best / most effective / most efficient?
WHAT ABOUT the new MYSPACE, INSTAGRAM, REDDIT?

Whether you like it or not, with Amazon's power in online book sales, the increasing use of e-books, competition from self-published books with low price points, and the fact that B&N (the barely hanging-on brick-and-mortar bookstore) is shelving a dwindling percentage of new hard copy releases, some level on online self-promotion is a must.

IN FACT, I THINK THAT MANY AUTHORS DO ALMOST EXCLUSIVELY ONLINE SELF-PROMOTION. Can we weigh in on this? Do we think it's true?

Two years down the line from my adorable early social media post, I still have more questions than answers. Can't imagine that this is a good thing!